Use the opportunities of digitization

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The majority of companies have recognized digitization as a strategic issue.

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A major challenge is to convert the potentials of digitization into benefits and results.

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The basic prerequisite for this is a common understanding in management about change in business and digitization.

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The next step is the derivation of the digital requirements from the corporate strategy, which leads to a concrete digitization agenda with clear statements, measures for business segments, market performance and functions.

Take appropriate action

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With the exact idea of ​​the key processes, which are to be supported by digital technologies, the implementation is carried out.

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In doing so, it is important to implement the transformation projects in the correct order to achieve a benefit as quickly as possible.

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Once the implementation program is clear, organizational structures and management processes (structures, sequences, interfaces, responsibilities) have to be adapted to the digitization.

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A task that must not be underestimated is the preparation of employees and managers for digitization (change management and personnel development).

Current Trends

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ONLINE-HÄNDLER GEHT OFFLINE – HIGHSTREET STORE DER ZUKUNFT

Digital erweiterte Umkleidekabinen können die Auswahl für den Kunden vergrößern, den Service verbessern und dem Händler mehr Cross- und Omni-Channel-Selling bringen. Das Konzept hat Geschichte.

Smarte Spiegel helfen beim Einkauf

ONLINE-HÄNDLER GEHT OFFLINE – HIGHSTREET STORE DER ZUKUNFT

Digital erweiterte Umkleidekabinen können die Auswahl für den Kunden vergrößern, den Service verbessern und dem Händler mehr Cross- und Omni-Channel-Selling bringen. Das Konzept hat Geschichte.

Taste experience with Barista and coffee house atmosphere now also with Starbucks?

ONLINE-HÄNDLER GEHT OFFLINE – HIGHSTREET STORE DER ZUKUNFT

Over two years the design and furnishing of “Starbucks Roastery and Tasting Room” took place. She opened in Seattle, a few blocks away from the Starbucks’ tribe seat where everything began in 1971.

The roasting shows the passion for coffee in an unprecedented experience that takes customers on a journey of discovery and brings them closer to coffee than ever before.

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