The future of shopping – many retailer have already tried this. At present, the reports on the so-called Future Stores are growing, which are trying to show the future of shopping. However, the idea or the concept is not new: more than 10 years ago, the METRO Group has piloted the future of shopping with its Future Store and the Future Store Initiative. In the meantime, more and more retailer have taken up this concept and opened up future stores, supermarkets of the future or concept stores.

Textile manufacturers and IT service providers have waited a long time. Now, retailers are testing the smart locker cabin in their stores. The idea of an intelligent changing room is not new. It was implemented years ago in the METRO Future Store Initiative and then by individual, high-priced model sheets in its own stores.

Out-of-home marketing or outdoor advertising has a long history. More than 5,000 years ago there were “advertising” on obelisks: hieroglyphs as a signpost for travelers. About 2,500 years ago, Egyptian merchants engraved their advertising messages in stone and set them up on the streets. Much later, it became the poster advertising. In 1855, Ernst Litfaß advertised messages to a column body – the advertising column “Litfaßsaeule” was born. Later the large-area posters established themselves.