The fourth part of the QVC study “Shopping 2036 (4)” is devoted to economical and cost-effective shopping and shows how new, innovative technologies will help in the future.

The third part of the QVC study on shopping 2036 (3) deals with more targeted and deliberate shopping and consumption (the second part is here). The middle class already buys more. In addition, lifestyle, attitudes and culture change, so values change. “What do I really need?” becomes a question.

The second part of the QVC-study “shopping 2036 (2)” is dealing with the new communication between brands and customers. Because the demand-oriented will strongly differentiate from the experience-oriented shopping.

What will happen? The favourite store around the corner or chatboots on the net? Robots, drones, or Click & Collect? E-commerce or in-house trading? Online, offline, selling via the TV, mobile phone or tablet? So, what does the future of shopping look like, how does shopping in Germany look like in 2036?