Shopping 2036 (3): Shopping between status angst and satisfaction of demands

ONLINE-HÄNDLER GEHT OFFLINE – HIGHSTREET STORE DER ZUKUNFT

The third part of the QVC study on shopping 2036 (3) deals with more targeted and deliberate shopping and consumption (the second part is here). The middle class already buys more. In addition, lifestyle, attitudes and culture change, so values change. “What do I really need?” becomes a question.

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