The fourth part of the QVC study “Shopping 2036 (4)” is devoted to economical and cost-effective shopping and shows how new, innovative technologies will help in the future.

The third part of the QVC study on shopping 2036 (3) deals with more targeted and deliberate shopping and consumption (the second part is here). The middle class already buys more. In addition, lifestyle, attitudes and culture change, so values change. “What do I really need?” becomes a question.

The second part of the QVC-study “shopping 2036 (2)” is dealing with the new communication between brands and customers. Because the demand-oriented will strongly differentiate from the experience-oriented shopping.

What will happen? The favourite store around the corner or chatboots on the net? Robots, drones, or Click & Collect? E-commerce or in-house trading? Online, offline, selling via the TV, mobile phone or tablet? So, what does the future of shopping look like, how does shopping in Germany look like in 2036?

The future of shopping – many retailer have already tried this. At present, the reports on the so-called Future Stores are growing, which are trying to show the future of shopping. However, the idea or the concept is not new: more than 10 years ago, the METRO Group has piloted the future of shopping with its Future Store and the Future Store Initiative. In the meantime, more and more retailer have taken up this concept and opened up future stores, supermarkets of the future or concept stores.

Textile manufacturers and IT service providers have waited a long time. Now, retailers are testing the smart locker cabin in their stores. The idea of an intelligent changing room is not new. It was implemented years ago in the METRO Future Store Initiative and then by individual, high-priced model sheets in its own stores.